Books Available

MyMarketingLab can be packaged with ANY text. In addition, book-specific courses with e-books are available for the titles below.

If you are interested in using MyMarketingLab with any of these texts, contact your Pearson representative.

Marketing: An Introduction, 10/e

Armstrong/Kotler

©2011 • ISBN-13: 9780136102434
Marketing: An Introduction, 11/e ^{Coming for Fall!}

Armstrong/Kotler

©2013 • ISBN-13: 9780132744034
Integrated Advertising, Promotion and Marketing Communications, 5/e ^{New Design!}

Clow/Baack

©2012 • ISBN-13: 9780132538961
Principles of Marketing, 14/e ^{New Design!}

Kotler/Armstrong

©2012 • ISBN-13: 9780132167123
Marketing Management, 14/e ^{New Design!}

Kotler/Keller

©2012 • ISBN-13: 9780132102926
Marketing: Defined, Explained, Applied, 2/e ^{New Design!}

Levens

©2012 • ISBN-13: 9780132177153
Selling Today, 12/e ^{New Design!}

Manning/Reece/Ahearne

©2012 • ISBN-13: 9780132109864
Advertising & IMC: Principles and Practice, 9/e ^{New Design!}

Moriarty/Mitchell/Wells

©2012 • ISBN-13: 9780132163644
Marketing: Real People, Real Choices, 7/e ^{New Design!}

Solomon/Marshall/Stuart

©2012 • ISBN-13: 9780132176842
Consumer Behavior, 9/e

Solomon

©2011 • ISBN-13: 9780136110927
Consumer Behavior, 10/e ^{Coming for Fall!}

Solomon

©2013 • ISBN-13: 9780132671842

Always Learning Pearson